about
Diana Guzmán
20 years of experience in Public Relations, Negotiation and problem management, specialist in business development, analysis, planning and implementation of commercial projects, planning and execution of massive entertainment events, brand and sponsorship management, logistics and event operation.
With great skills in financial and strategic planning, budget control, business development, staff training, sales and commercial strategies, customer service and relationship management.
She began her career at the age of 17 operating international exhibitions, growing up in the social and business events industry with a long career in them. Later she became the commercial and operations director of massive events in Parque Fundidora in Monterrey, Nuevo Leon, through her concessionaire Cinco Catering S. A. de C.V. from 2013 to 2017, managing to develop it at national and international level as the best venue for massive events in the north of the country, promoting cultural, sports, business and above all mass entertainment events, being involved in operations in some of the most renowned festivals in the country as they are: Pal Norte, Machaca, Hellow Fest, Wish Outdoor Mexico, among others, which are events of great success and high economic output for the state.
It actively participates in events of all types at a national level, as well as Dreamfields festival in Guadalajara, Zapal Festival in Saltillo Coahuila, as operations director of Neonic Festival in Puerto Vallarta, as well as currently developing 2 own venues for conventions, congresses and concerts in the north of the country.
At the moment she is the leader of the Monterrey chapter of Empowered Women AC, Association without profit aims with the objective to impel the integral development of the enterprising and managerial woman.